Wednesday, September 5, 2007

Yahoo to buy US ad network for 300 million dollars (ANI via Yahoo! India News)

Washington, Sept.5 (ANI): Yahoo Inc. has struck a definitive deal to acquire BlueLithium, the fifth-largest U.S. advertising network, for 300 million dollars. According to the Hollywood Reporter, the move is aimed at consolidating the behavioural ad targeting market. BlueLithium is a three-year-old company that specializes in the fast-growing market for technology that tracks consumer behaviour, ...

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[Source: Yahoo! News Search Results for hollywood]